5 Ways Social Media Managers Can Establish Authority
Have you ever had a potential client question your experience, your pricing, or the advice you give?
It happens all the time to us as social media managers. Sometimes, we aren’t taken seriously, and our expertise can be overlooked (even though we know exactly what we’re doing!) That’s why establishing authority and credibility is so important.
Show, Don’t Just Tell
Don't just tell them your skills, show them. Showcase your testimonials, case studies, and work on your marketing materials. Include metrics and visuals to prove your results. This can help you establish trust and show up as an authority.
Stay Educated
When you're informed, you're more confident. Keep up with social media updates, marketing news, and new strategies. Attend conferences, masterclasses, and networking events to continue to learn from others. Read blogs and sign up for newsletters that help you build your skills.
Leadership Content
Staying educated not only helps you answer questions on sales calls and with clients, but it also gives you ideas for your own content. Sharing what you learn positions you as someone who’s on top of trends and ideas. Write blog posts or share posts on trends, tools, or strategy tips.
Be Confident
Confidence in your expertise and your decisions relays authority. Speak clearly, share your opinions backed by your experience and knowledge. People respect people when you come off more confident. And trust us, this is easier said than done. Here are a few ways to work on your confidence
Practice speaking
Shift your mindset
Say affirmations
Stick to Your Boundaries, Pricing, and Systems
Having clear processes, pricing structures, and boundaries shows you’re a professional who knows what you're doing and your worth. If you stick to your systems, you communicate that your time, expertise, and services are valuable.
Establishing authority and credibility as a social media manager doesn’t happen overnight, but it does happen when you consistently show your expertise, stay informed, create valuable content, and run your business with confidence and clear systems.