What Apps or Tools are Best for Editing Video Content?

Social media content keeps getting better, more creative, and higher-quality.

The tool you use to edit it makes all the difference. Whether you’re a social media manager, small business owner, or content creator, having the right tools can save you hours, streamline your workflow, and help make your posts perform. But, there are a million apps out there, how do you choose the one that's best for you? Here are a few of the pros and cons of each!

Here are a few of the pros and cons of each!

Veed

We have used Veed for years! This is what we use to edit long-form content, especially our podcast content.

Pros:

• Easy-to-use and learn

• Great for adding subtitles, captions, and text overlays

• Quick export options

• Love the AI voiceovers

• Edit using soundwaves, which makes for really crisp audio edits

Cons:

• Some advanced features require a paid plan

• Limited stickers and font options

• Can be slow with larger video files with lots of edits

Tempify

We love this for a creative Reel or TikTok using their templates. If you are ever low on creative inspo, this is the perfect way to tap into what they have already created for you.

Pros:

• Simple and fast for quick content edits

• Great for template-based editing

• Easy to learn and use

Cons:

• Limited advanced editing features

• Fewer customization options

• Not as personal/on-brand to use templates

Edits

Instagram launched this last year to edit Reels. It's great for quick video edits and adding subtitles.

Pros:

• Good for batch editing and quick tweaks

• Add trending audios in

• Love the inspiration tab, where you can check out other reels

Cons:

• Limited video effects

• It's a slow editor for me!

• Limited font options

Capcut

Capcut is TikTok's editing app. It's great for tapping into memes, trends, and different visual effects.

Pros:

• Free and versatile, especially for mobile editing

• Lots of effects, filters, and music options

• Leaning into AI editing options

Cons:

• Some features are mobile-only

Canva

Of course, you likely use Canva for graphics, but it's a video editor, too.

Pros:

• All‑in‑one content creation tool for graphics, video, and scheduling

• Template options

Cons:

• Limited advanced video editing compared to dedicated tools

• Can feel overwhelming with so many options

We hope this helps narrow down your decision on which app to choose. Think about the type of content that you want to create and the features that are most important to you, and choose an app based on that.

We recommend trying the free trials so you can learn all of the apps and make the best decision for what to choose.