139. Maddie & Friends: Got Strategy? With Sara Gramata
Kicking off our summer series, Maddie & Friends, Meet Sara Gramata, Maddie's favorite college professor! While Jessica is out for maternity leave, join Maddie as she brings on a friend of the week from all stages of life. We're keeping the same structure you’re used to, just with a new friend by Maddie's side.
In this episode, we’re going back to one of the most iconic marketing campaigns of all time—Got Milk?—with someone who was in the room where it happened. We kick things off with that legendary campaign and what it was like to be a part of it, especially as one of her first jobs out of college. Plus, she's worked with everyone from the Dalai Lama to Derek Jeter, so you know she is dropping some good stories in between.
Our favorite highlights:
What today’s marketing students are most curious about—and what they often get wrong at first.
The marketing skill that matters more than ever today
What’s changed in the industry for the better—and what she wishes hadn’t
A modern pop culture campaign she’d love to break down with students
Tune in!
Connect with the Hashtag Managed Community
Join the social club a.k.a. our FREE email list! https://www.hashtagmanaged.com/social-club
Join the Hashtag Managed Collective Mentorship for social media managers: https://www.hashtagmanaged.com/mentorship
Follow the pod's Instagram: https://www.instagram.com/hashtagmanaged/
Join the free Hashtag Managed Collective Community for social media managers: https://www.facebook.com/groups/socialsavvycollective
Love listening? We would appreciate it if you would leave a rating and review to support the show!
