Managed Minutes #13: The Water Bottle Theory and How it Relates to Your SMM Pricing
Ever heard of the Water Bottle Theory? It’s the idea that the exact same bottle of water can be worth 50¢ at a supermarket, $2 at the gym, $3 at a movie theater, and $6 on an airplane—all because of the environment it’s in. In this episode, we break down how this simple analogy applies directly to your social media management pricing.
Spoiler: your value doesn’t change, but where and how you position yourself absolutely does.
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