How To Start a Broadcast Channel on Instagram
Broadcast Channels are one of Instagram’s newer features, but they are quickly growing in popularity.
If you or your social media clients are thinking about creating one, here's a guide on what a broadcast channel is, how to start one, and what to post.
What Is an Instagram Broadcast Channel?
An Instagram Broadcast Channel is a type of chat through Instagram. Creators and brands can send messages, but audience members can’t reply; they can only react or vote on polls. So, consider this like a mini podcast or billboard where you can keep your audience up-to-date and informed!
How To Start a Broadcast Channel on Instagram
Step One: Make sure you have a creator or business account
Step Two: Go to your Instagram inbox/DMs
Step Three: Select the 'New Message' button in the right-hand corner
Step Four: Go down to the 'Channel' option
Step Five: Follow the prompts on screen
How To Customize Your Broadcast Channel
Now that you have it created, here's how you can personalize it to your brand's needs.
Channel Name: Choose something on-brand, recognizable, and fun!
Audience: You can choose between your followers or paid subscribers (if you have subscriptions enabled). And, you can allow people to discover your channel or keep it private to followers only.
End Date: You can add an end date to your channel, if you'd like. This is perfect for short-term events, launches, or promotions!
What To Post in an Instagram Broadcast Channel
Now that we covered how to start a broadcast channel, let's go through a few ideas of what you can post there, too. You can post anything from voicenotes to polls, so don't be afraid to take these ideas and get creative with them!
Announcements
Event updates and reminders
Product drops
Updates
Exclusive content
Check-Ins
Launches
We hope this answers all your FAQs when it comes to creating an Instagram broadcast channel. Is it right for your brand? Drop a post in our Facebook group for marketers and let's chat about it!