Social media platforms are constantly changing. Are you wondering how to keep up? You came to the right place!

Here's a full recap of all the updates, changes, and add-ons social media platforms such as LinkedIn, Pinterest, Facebook, Instagram, and TikTok, made in the last few weeks that can help you not only stay in the loop but also adapt your social media strategy to reflect these new features and changes.

Why is it Important to Stay Up to Date on Social Media Platform Updates?

Of course, trends are always on our minds, but this goes beyond that. We have to stay on top of social media platform updates because they can majorly affect your strategy, content, and functionality. The last thing we want is to get stuck in a 1:1 Instagram grid when it updated to 4:5 overnight, again. When your feed doesn’t keep up with updates, it can turn away your audience and make your brand feel out of sync with the professionalism and sophistication outlined in your brand guidelines.

It can be important to leverage new features because the algorithm loves that. Remember when Reels first launched? So many creators were able to skyrocket because they jumped in on creating with this update. The same goes for all those changes. They create these updates for us, and they want us to use them.

What's New on Facebook?

Meta’s testing AI ad tools: A lucky few advertisers are getting early access to Meta’s new generative AI features for ad creation. Translation? Smarter ads, less manual work…eventually.

What's New on Instagram?
**DMs got a glow up:** You can now send 5-minute voice messages and they’ll auto-transcribe, because sometimes listening isn’t in the cards, but skimming like a nosy bestie? Always.
Remember when the swipe-up feature was exclusive to accounts with 10K+ followers? **Seems like history is repeating itself.**
**Edits app just got a creative boost**. They've added 50 new text animations, auto-captions, and text-to-speech features, making it easier to enhance your Reels. It's like CapCut, but with a touch of Instagram flair.
**“Secret code” Reels:** You’ll soon be able to lock your content behind a passcode, like a VIP lounge for your most loyal followers. Think "dog’s name," "wedding date," or any other inside joke they’ll need to crack to get in.

What's New on Pinterest?

Pinterest just leveled up its visual search game: Now, when users tap a Pin, they’ll see style tags like “cottagecore” or “plaid skirt,” helping them discover more of what they didn’t know they were looking for. For small business owners, that means your products could show up in more inspired searches, so it's time to tag and Pin with intention

What's New on TikTok?

TikTok and SoundCloud team up: Now, when you discover a song on TikTok, you can save it directly to your SoundCloud Liked Tracks playlist. This integration aims to turn casual listeners into loyal fans by making music discovery seamless.
TikTok Shop introduces AI tools for sellers: TikTok Shop is enhancing the seller experience with new AI-powered tools designed to streamline product listings and optimize performance. These features aim to help sellers create more engaging content and improve their shop's visibility on the platform.
TikTok rolls out new accessibility features: Updates include AI-generated alt text, bold text, and improved color contrast. Helping your content reach more people, no extra effort required.

What's New on LinkedIn?

LinkedIn launches AI-powered job search: Just type what you're looking for in plain English and get personalized job matches. No perfect title needed.
LinkedIn introduces 'video-only' post embeds: You can now embed just the video from a LinkedIn post, without the accompanying text or engagement metrics. This allows for cleaner presentations of video content on external websites or blogs.

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