If ChatGPT or another AI tool is one of the 56 tabs you have open on your screen currently, and the thought of "Should I actually be using this for client content?" crosses your mind, you aren't alone.

AI has become such an essential tool for marketers to stay on top of and utilize for efficiency. But, it also comes with the thoughts of:

Is it Okay to use AI for a Client Account as a Social Media Manager? — "Is it ethical to use AI for client work?"
"Should I disclose when I'm using AI?"
"What tasks should I be using AI on?"
"How do I reflect this in my pricing?"

In this blog, we’re breaking down the best practices when it comes to using AI tools for your client accounts, so you don't feel like you're breaking the rules and still feel confident about how you are leveraging AI.

What We Use AI for as a Social Media Agency:

Grammar + Spell Check
Brainstorming
Keyword Generation
Meeting Notes + Summaries
Checking our blindspots
Email Re-Wording

What We Never Use AI for as a Social Media Agency:

Writing full captions, blogs, or additional copy.
Creating graphics
Creating Strategy

Do you disclose to clients that you're using AI?

The big question! First, let's talk about the objections to AI - it's not accurate, it doesn't cite its sources unless asked, it's not "original" works. All of that can be true! So, when it comes to telling anyone that we are using it, this is probably what comes to mind. But, we also don't want clients to feel like we are going behind their backs with using AI either, right?

First and foremost, know the laws around AI in your location. Some states have already taken action on disclosure policies and laws for using AI, and there will likely be more on this as AI continues to emerge into our daily lives.

Secondly, context is important! We don't hide that we use AI, but it's important to explain to them how you're using it so they understand that the quality of your work isn't left up to AI entirely either.

When it comes to how you communicate, start with your contracts! This is a great place to inform clients from the start, but also to cover yourself in a legal sense. Of course, if they ask in discovery calls or even your regular client meetings, it's always great to have a practiced blurb to answer with in case you run into that question via video chat or Slack message, too!

Best Practices for Using AI

Train it: Mold your AI to fit you and your needs for more accurate information about what you're seeking.
Talk to it like you're talking to your team (aka give detail!): The more detail, the better. Talk to AI like you're describing a new project to a team member.
Edit it: Don't just copy and paste everything AI spits out. Make sure you take the time to vet the legitimacy and put a personal touch on things.

In conclusion, AI can help you find the puzzle pieces, but it can build the puzzle for you. It's great for the small things and helping you grow as a marketer, but we can't treat it like a marketer. It's a tool for us to leverage to increase our efficiency, especially when you're using it right! And, when it comes to using it with client accounts, make sure to set boundaries with it and communicate it properly with your clients so they stay informed!