Two Things You Need If Your Client Doesn't Have Branding Guidelines

If you haven't had that client yet who sends you a PNG logo with no hex codes, fonts, or color palette...trust us, you will. There is always a client out there who suddenly has no idea what their brand guidelines are when you start social media management services with them.

But here's the thing, while this can be a red flag, sometimes it's not. Sometimes they are new to business, don't put importance on branding, or are unorganized with their files.

If you really want to work with them, here are two things that can help you when you're in a pinch to get their branding nailed down with just their website or PNG file, even.

Font Finder

This is a Chrome extension that is amazing at locating what font is being used. You add this to your Google Chrome, select it, and drag it over the text you want to learn more about. This lets you know exactly what type of font it is, so you can find it on your own.

Color Picker

This one can help you select any color from a website and put it into a HEX code, so you can pull that exact color into their social media management and not have to worry about it not matching their other channels and platforms.

Save this blog, bookmark it, because you KNOW there will be one client in your SMM journey that you come across with this exact issue. Instead of firing the client immediately, use these as a quick solution to make their social media content on-brand.