New Services to Offer as a Social Media Manager When You’re Burnt Out
Everyone gets burnt out on tasks. No matter how much you love social media management or how long you've been in business, you likely will experience burnout as a social media agency owner at some point. When you're stuck in burnout mode, it can make your task list feel like a list of chores.
One of the best parts about being a social media freelancer or agency owner is you get to choose your services. So, that means that if your current service offerings aren't serving you, you get to change that.
But, if you are feeling lost and have zero idea what else to offer, here are a few options of new services that you can think about!
Masterclasses
Workshops, masterclasses, guest speaking — you can get paid for sharing your knowledge! Check into local events, conferences, online networking groups, or even start your own masterclass and share about a topic that you love to talk about. Not only is this a fun service you can offer that switches up your day-to-day, but it can be a great source of new leads and can help you establish your credibility.
Audits
If you love analyzing what’s working (and what’s not), audits are the perfect service for this. You can offer detailed reviews of a client’s social accounts, or even pair with another agency that needs a second set of eyes. Provide actionable recommendations they can implement themselves.
Funnel Creation
Social media is amazing, we all know. But once you get the lead off the grid and onto the website, that's where other channels need to shine. From lead magnets and landing pages to email nurture sequences and checkout flows, you can help clients design a seamless path from click to conversion.
Strategy / Strategy Sessions
If managing day-to-day content has you drained, pivot to offering strategy sessions or monthly strategy retainers instead. You can showcase your strategy skills without the pressure of managing the accounts and time dedication of implementing the campaign yourself. This can be great to step out of your current zone and work on something new and creative in a totally different category.
Now is your chance to put the spark back in your business, gain income, and maybe even a lead or two, and actually offer a new service you'll love!
If none of these are speaking to you, download our FREE list of 80+ services you can offer!