129. Behind the Rebrand: What You Didn't See
We’re kicking off part one with our weekly R.E.P.O.R.T.s, then heading straight into the Watercooler, where we dish out advice like fellow SMMs chatting around the virtual watercooler.
What’s on our feed this week? @dani_royy’s Day in the Life (Lizzie McGuire style!) and all things Coachella. Let’s break down the best brand activations for this year.
In part two, our tell-all of the B.T.S. of our rebrand, i.e., how we launched it across three brands, how we looked at MORE than our visual identity, but who are audience is and our community, and everything we learned. If you have any rebrandings, launches, or new brands starting on social media, this is a must-listen episode. Tune in!
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