130. Krista Walsh on Why Your Messaging Might Be Attracting the Wrong Clients
This week we are joined by Krista Walsh. Krista is a website strategist and copy expert for service business founders stepping into their next era of visibility, authority, and premium clientele. She and her design team create websites that pre-sell ideal clients, justify premium pricing, and open doors to bigger opportunities — from media features and speaking gigs to high-converting sales. She’s the trusted partner founders turn to when a “good enough” website isn’t good enough anymore.
In the first part of this episode, Krista discusses why you're attracting low-paying or DIY-leaning clients, common messaging mistakes, and specific messaging swaps to elevate how you're perceived. In part two, Krista discusses how to rewrite copy to attract high-end clients, pricing transparency, and what to do when you feel stuck attracting the wrong audience.
Then we flip the switch and discuss marketing on Instagram as a copywriter, before ending with Krista's weekly R.E.P.O.R.T.. Tune in!
Connect with Krista Walsh on Instagram:
https://www.instagram.com/kristawalshcopywriter/
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