131. Big Sister Advice: Navigating Boys’ Clubs & Boardrooms with Libby Seder

Podcast

May 12

This week, Maddie's sister, Libby joins us on the pod! Libby is a VP of Marketing with over 12 years of experience in B2B and B2B2C marketing. Currently, leading marketing for two subsidiaries of a privately held company, where she focuses on driving growth, optimizing operations, and leading high-performing teams. She has had the privilege of navigating the complexities of work-life balance, particularly as a mom in a demanding industry, and working through the challenges of the “boys’ club” dynamic.

In part one, Libby shares what she's learned about building and leading high-performing teams, navigating the “boys’ club” dynamic in a demanding industry and what advice she would give to other women facing similar challenges, and finding harmony between her personal and professional life as a working mom.

In part two on Thursday, Libby shares a proud leadership moment that shaped her career, and trust us, you won’t want to miss it.

Since we’ve got two sisters working in the same industry on the pod this week, we had to throw in a little rapid-fire round! Maddie and Libby answer fun (and honest) questions like:

What’s it like having a sister in the same field?
Who’s more Type A?
Who’s more creative?
And what’s one thing they admire most about each other professionally?

Then, we flip the script and Libby asks Maddie and Jess about their dream podcast guests, and what they are doing to get them booked. Tune in to the podcast for social media managers and marketers to hear more!

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