Welcome back to our blog series! On the last blog, we covered your magnetic brand and why you have the skills, you have the passion that makes you unique — jump back to that blog if you haven't read it, yet!

Now, let's package up your skills and expertise into a package that you can...

Deliver to get results for your clients
Clients will say heck yes to

If you're new to SMM, your ‘signature service’ is...

equal parts figuring out where your previous skills in another career or role can fit + how your ideal clients need your help

If you're a seasoned SMM, your ‘signature service’ is...

equal parts figuring out what you are passionate about doing/get results for + how your ideal clients need your help

Services that you can offer:

Social Strategy
Account Audits
Content Creation
Engagement + Outreach + DM/social Selling
Full Platform Management
Consulting + Training
paid advertising
UGC

When it comes to packaging up your offer and pricing it for your clients it all depends on the value you bring to a client, your experience, and your time spent, but they shouldn’t be measured with an hourly rate.

Instead, use that to build your package rate.

Signature services that you can offer:

less than $499

consultation calls
social media audit
custom content calendar build out
content creation [a la carte]
social media templates
email newsletter
blog post

$500-$1500

single platform strategy
single platform management:
instagram
pinterest
facebook page
facebook group
linkedin
tiktok
twitter
pinterest
ongoing consultations
paid advertising
influencer marketing strategy / management
community management + engagement

$1501+

team tranings
social selling
full-presence marketing audit and strategy
multi-platform strategy
multi-platform management:
instagram
pinterest
facebook page
facebook group
linkedin
tiktok
twitter
pinterest
launch strategy
content creation [more pieces]

How you can Increase Scope of a Project

More content throughout the week
more platforms
More engagement + outreach to their ideal clients/customers
Additional strategy calls

Add-On Services Beyond Social Media Management Packages:

paid ads
influencer marketing
Email marketing
Blog posts
ugc - Videos + Photogrpahy

Don't forget! Your signature service is more than all of the things you offer, it's what you're passionate about doing, you want to do, and what you know your ideal client needs.

Use this package checklist as a guide as you craft packages for your social media management business.

Come back for part two, where we are discussing building your portfolio.