Booked Out Social Media Management Business Series Part Three: Building Your Portfolio

Written By Harmony Rice

It's officially part three of this blog series!

In case you missed it, we covered:

  1. Packaging up your skills and expertise into a package that you can deliver to get results for your clients, and your dream clients will say yes to

  2. Your magnetic brand and why you have the skills, you have the passion that makes you unique

Now, let's jump into building a portfolio that showcases your packages and your magnetic brand.


Formatting Your Portfolio 101:

You definitely don't want a bunch of screenshots floating around...

Depending on your work and style, you'll have to think about what the best options are for formatting your work examples.

  1. Make sure it looks professional. Format your photos and screenshots so they make sense.

  2. Make it simple! It should be easy to digest as the viewer. Don't add any unnecessary information.

  3. Make it impactful. Only showcase a few case studies and make them good ones. You don't have long to make a first impression and make sure you aren't losing their attention.

  4. Create it for your ideal client, not you or other SMMs.

Every Portfolio Needs:

  1. About you

  2. Who you work with

  3. How you can solve their problem

  4. Your signature services

  5. Case Studies

  6. Next Steps = Book a call




The #1 missing piece to any social media manager's portfolio (& why it's leaving money on the table!)...Showcasing your niche⁠.

Are you ready to learn the skills, strategies & tools you need to build a thriving social media management business? What if you had a community to support your business on those days when you just seem to keep putting out fires left and right? Join the mentorship for social media managers.


Come back for part four where we are going over everything you need to know about managing your client accounts.

Harmony Rice
Next

Booked Out Social Media Management Business Series Part Two: Pricing + Packages