Do I Have To Do A Discovery Call as a Social Media Manager?
In our Facebook group, we were recently talking about discovery calls. Do we always have to do them?
What a Discovery Call Actually Is
A discovery call is a polite way to say a sales call. This is when you can connect with leads to figure out if you're the right fit or not. This is the time to go over your services (briefly, they have seen your website!), their offer, answer any misconceptions, and understand their goals and needs so you can give them a proposal that fits them best.
Why Discovery Calls Can Be Valuable
Discovery calls can be helpful for a number of reasons:
Building trust and a relationship with potential clients
Finding how if your personalities align
Learning more to give them the best proposal + aligning your services
Helps qualify leads
Shows you their level of commitment
Help you realize any potential red flags
Shows you’re professionalism
Gives clients a taste of your expertise and personality before committing.
Do you need a Discovery Call as a Social Media Manager?
Our short answer, yes. From our long list of pros above, you can tell why we are in favor of them. Marketing is a partnership; you need collaboration from your client. It's not about passing the entire torch over to you; they have to be involved in order for your strategy to work. So, starting the relationship off this way is best for both parties.
Not only that, but if you've ever heard any quotes about first impressions, we believe them all. If you are noticing red flags from the discovery call, this is the place to end the relationship (in a professional way) if you know you aren't going to mesh well together. A discovery call can save time in the long run by getting on the same page about their offer, eliminating the back-and-forth email questions, and even just seeing if this is a good client for you.
Discovery Call Resource Bundle
Confidently navigate discovery calls and land your dream clients with this all-in-one resource