Knowing When to Expand Your Offer vs Collaborating
So, multi-passionate entrepreneur to multi-passionate entrepreneur...you want to offer every service under the sun, right? I know, I know. Same here.
Here's the thing: we can't.
But, that also doesn't mean that we need to have a one-and-done service offer either.
It's all about finding balance in your service offerings and finding the services that best match your skills.
Can vs Should
Sometimes it's difficult as a business owner to find your skill set. It can kind of feel like you get good at everything (she says in the most humble way!!). Business owners are scrappy. You figure things out. But even though you can build a website, build an email list, create a logo, or even make the best lunch in between all things...do all of these need to be services you offer?
No! It's about finding what's profitable, fills your cup, and best aligns with you.
If you are stuck between is this service doable (the answer is likely yes, because you can do anything) vs should you be offering this service, let's talk about how to determine the difference.
Knowing When It’s Time to Expand Your Services
Not sure if you're ready to expand your service offerings? Think about whether you've run into any of these:
Multiple clients are asking for the same things
You find a service that pairs well with your signature service
You can deliver without burning out
You are feeling "stuck" in a routine with your current offerings
You are tapped out at your full management services, but you still have some time in your schedule for smaller tasks
If you find yourself in these situations, this can be a great time to explore expanding your services. But, let's take a look at the reverse of that.
Knowing When to Outsource
Think about what you tell your clients about outsourcing when they are on the fence about hiring you. It likely sounds a little something like this...
You don't have an interest in it
You're just doing it for the check, not because it makes you happy
You don't think it fits with your other offerings
You don't have the time capacity
You want to niche down on your services
You want to level up and hire an expert in this space
If you are feeling any of these, this is where it can be great to tap into your network instead.
Building Referral Partners
In this industry, since clients pit us against each other, it can be easy to do the same and start thinking of your community as your competitors. However, we will scream this from the rooftops: every single person is different and brings something different to the table. Find people who complement you that you can build a relationship with, because maybe they offer the services you don't want to. Or maybe they are a better fit for the client than you are, because that happens, too! And, this could actually be an awesome lead magnet for you as well, because what goes around comes around and you might even get your dream client out of the deal, too.
Keeps you focused on your strengths
Provides better results for the client
Builds referral networks & partnerships
The right mix of in-house offers and referral partnerships can help you scale in major ways. Of course, it's always okay to expand your services and for your service to even evolve with you over time, but don't do it just to have another service on your list. Think about what you love to offer and keep building your business around that.
You don't have to do it all.
You don't have to turn down clients.
You just have to find what works for you.