How To Schedule Pinterest Content
When it comes to scheduling content, we all know that every platform seems to have its own quirks and limitations. And while tools make life easier, they don’t always play nice with every app.
Pinterest is one of the platforms where trending songs/audios aren't a factor; however, it still leaves us all wondering, what can I actually auto-publish, and what still has to be done manually?
Let’s break down exactly what you can (and can’t) autopublish on Pinterest, and how to plan your content so you can stay consistent without living inside the app.
What Type of Content Can You Autopublish on Pinterest?
Video Pins
Autopublish or Manual? Autopublish
Video is everything now — on TikTok and Instagram, but Pinterest, too. Video pins are the perfect way to add a video element to your Pinterest strategy, and you can autopublish these through your favorite scheduling tool. A few things to be cautious of are auto-play in the feed, and full analytics might not be available, depending on the scheduling tool you use!
Product Pins
Autopublish or Manual? Manual
Product pins, aka Shoppable Pins, have to be posted natively through the app for product tagging purposes. Third-party schedulers can’t tag products or link them to your catalog feed. We like to go through and link any untagged products weekly, so we ensure we can still auto-publish and tag later.
Idea Pins
Autopublish or Manual? Manual
Schedulers don't support these pins, so they have to be published manually. These are Pinterest’s version of carousels, which can include multiple photos or videos, and text.
Static Pins
Autopublish or Manual? Autopublish
Aka just images! These can 1000% be scheduled through third-party tools to autopublish. And these can, of course, be linked outbound, too. If you want to turn these into carousels or add any product tags and beyond, that's when you need to jump back into the app.
Should I just Autopublish on Pinterest?
Regardless of what can be autopublished or has to be manually posted, you should try a variety of pin types to diversify your feed and test what works for your brand (or your client's brand) on Pinterest. You never know what is an annoying manual post now could be exactly what you need to stand out in your audience's Pinterest feed.
Top Tips for Manually Publishing Pinterest Pins:
Add reminders for yourself in your project management tool/calendar/to-do list. We drop in the visuals directly, caption, title, etc., so you can pop over to the post in the app directly.
Batch post - post a few at a time while you're in the app.
What Tool Can You Use to Schedule Pinterest Pins?
There are a lot of third-party apps out there, but our favorite is Metricool. From planning to publishing to reporting, Metricool makes it simple to stay organized and scale your visibility.
That's our complete guide on how to schedule content on Pinterest, including what you can and can't autopublish using your social media scheduling tool, and how to publish manually in your busy client-filled schedule.