Objection & Answer Series: How To Answer The "Out of Budget" on Discovery Calls as a Social Media Manager

As a social media manager, you’ve probably been on a discovery call that felt like it was going great...until the client drops the “It’s out of our budget.”


If you’ve ever been caught off guard by client objections like this, you’re not alone. That’s why we’re kicking off our Objection & Answer Series, where we’ll break down the most common concerns we hear from potential clients, and give you clear, confident ways to respond. Because trust us, we've been there, managed that after six years of being in business as a social media management agency.


This series is all about helping you handle tough questions without losing your confidence (or the potential client), and we are starting off strong with one of the most common objection we get in discovery calls.


Here's the exact response we would say when we get the objection of "Social media is too expensive / out of my budget."

Our Answer

"Totally fair. I understand that investing in marketing can feel like a big step. The way I like to frame it is that social media is essentially your storefront that’s open 24/7, building relationships and visibility even while you sleep.

If budget is a concern right now, we could start with a smaller package or even an audit. That way, you get a sense of what it’s like working together, we set clear goals and metrics upfront, and you’ll be able to see the ROI before committing to a full retainer.

Does starting with that approach sound like a good next step for you?"

Now, you have the answer you need, practice, practice, practice and put your own spin on it. Discovery calls are something we still get nervous about to this day, don't feel bad about rehearsing a few things to say, so you have them in your back pocket when you need them.

There's more where this came from; stay tuned for this four-part blog series for social media managers.


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Objection & Answer Series: How To Answer "Social Media Doesn't Work For My Business" as a SMM

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Knowing When to Expand Your Offer vs Collaborating