Objection & Answer Series: How To Answer "Social Media Doesn't Work For My Business" as a SMM

Welcome back to part two of our four-part series, Objection & Answer Series, where we’ll break down the most common concerns we hear from potential clients, and give you clear, confident ways to respond.


If you missed the last blog where we answered the common objection of "social media management is too expensive or out of my budget," jump back to that blog to check it out at the end of this one; it's linked below.


In this blog, we are answering the objection of "Social Media Doesn't Work For My Business."

Our Answer:

"I hear that a lot. In most cases, it’s not that social media doesn’t work; it’s that the strategy in place isn’t working. Without clear goals, consistent content, and a strong understanding of the right audience, any marketing effort is going to fall flat.

When we tailor a strategy to your audience and connect it directly to business goals, the results look very different. I like to start with clear benchmarks for 30, 60, and 90 days—whether that’s lead generation, brand awareness, sales, or conversions. That way, we can track progress in a measurable way and see exactly what’s working."

If you feel the same, feel free to steal this answer for your next discovery call or DM where this pops up. It's great to have this planned out and practiced in case you run into this question in your potential client conversions.


We'll be back on Friday with part three of this series, but for now, jump back to part one: Objection & Answer Series: How To Answer The "Out of Budget" on Discovery Calls as a Social Media Manager

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Objection & Answer Series: How To Answer The "Out of Budget" on Discovery Calls as a Social Media Manager